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I had the absolute pleasure of meeting the lovely Carrie McCarthy in 2007 and was completely intrigued by her business Style Statement. What is Style Statement?

Your Style Statement defines your authentic self. It’s a two-word compass for creating a life that reflects what’s true to you. From your wisdom to your wardrobe, from your longings to your living room – your  Style Statement  is where your essence meets your expression.

It begins with a unique series of questions about what you long for, what motivates you, and what you love.

It results in two profoundly magical words that guide your personal style – from clothes and interior design to relationships and inspirations.

It becomes a lifelong mantra that allows you to make choices that make you feel authentic, creative, and happy.

What we know to be true is that authenticity is magnetic, efficient and effective. When you are consistently being your truth—from your wardrobe to your wellness plan, you quite literally become a force of nature. True style is holistic.

Not just a style guide for your wardrobe or home decor, this statement “fully expresses your soul,” as Carrie puts it.

Does this sound like you?

You care about style. You care about spirituality.

You know that true beauty is much more profound than the way it’s marketed in most advertising and by most companies.

You want change and meaning, and you want to improve yourself and, by extension, the world around you.

Then Style Statement is for you.

How Is Style Statement Relevant?

Our days brim with choices, including the food we eat, the clothes we wear, the way we express ourselves, and the work we do. This can be exciting, but it has a downside: we can become overwhelmed or lost when faced with so many choices and lose sight of what we truly want and what sets us apart and makes us uniquely beautiful and interesting.

Style Statement is about simplifying our lives. It’s about looking at our true longings and desires, reassessing our direction, and making choices based only on what we need to be our whole selves. Clothing choices, creativity expressions, communities of friends, relationships, inspirations, and ways of living and working that bring out the best in us and push us to higher levels of fulfillment and presence in the world.

Style Statement is relevant because we have one life … and the choices we make about how we show up in it can make the difference between a so-so life and an extraordinary one.

I asked this proud mama her thoughts on style and how it affects our lives and businesses as we bustle through life.

S: Why do you think Style is important?
C: Style matters because every aesthetic and material choice we make sends a message to the world about who you are, and the world responds accordingly. The definition of Style is “the way in which something is said, done or expressed.” It’s everything, it’s about being authentic. And authenticity is simply what feels right. I know when I feel great – wearing a vintage dress having a deep conversation, life is graceful and full of possibilities.

S: What are your secrets to Authentic Style? How do you stay true to yourself, while running a household, business and raising children?
C: I stay true to myself by becoming more aware of what I love to do; Style Statement sessions, speaking, creating ideas. And what I need to delegate – cleaning the house (best thing I did for my family),  bookkeeping and social media. A big learning for me when I became a mom was to neglect things – the dishes, the laundry, making the bed and instead focus on business.
Neat & Tidy waits for the evenings!!!

S: What are the items in your life that you absolutely couldn’t live without?
C: If I lost everything I would be ok, not too attached, that said I love the following Refined Treasure things,
• Ray-ban sunglasses
• St. James striped long sleeve tshirt, the Parisian real deal
• googles for swimming
• pencils
• peonies, my favorite flower
• Christian Dior  jacket I bought at a thrift store for $10, OMG!!
• Oil of Olay face cream – my skin feels fabulous & what a great price

S: What are your newest obsessions?
C: My newest obsession is my well-being. As a new mom at 51 of a one year old my well-being is a priority. I want to be agile, stylish and open hearted to enjoy motherhood for years. Taking care of myself is part vigorous exercise,- swimming & cycling combined with mindful living, reading Pema Chodron daily for buddhist teachings, connecting with my husband (weekly date night prescribed by our therapist) and creating a Style Statement team.

S: Do you have any exciting news you’d like to share with us? Or can you share what your inspired to do next?
C: I’m on conversation with a wonderful TV production Company about a Style Statement show in Canada, US & Britain. I’ve began speaking gigs, which I love and intend to continue spreading the message of living authentically.