Baby On Board Apparel is a Canadian Made maternity fashion company. Their mission is to create fashionable basics that fit, flatter and feel as great as your favorite t-shirt. The brand was conceived when founder Ali McEwen’s sister was pregnant with her first child. After seeing that the maternity market lacked apparel that celebrated pregnancy, Ali soon sent on her mission to create something that mommies to be would be proud to wear. BOBA is by far the best maternity clothing I’ve come across because her pieces are extremely versitle and can be personalized to fit your unique style. I had the pleasure of asking Ali a few style questions.
S: Why do you think Style is important?
A: I think style is important because it is an expression of who you are. Style doesn’t mean that you are wearing the top brands and the “it” items. I don’t own any luxury brand items because that isn’t who I am. I still think that they are stunning, but I would rather go on a great vacation and wear Joe Fresh then splurge on a Gucci handbag. This is the great thing about the direction that style/fashion is going in; it’s becoming more about personal preference than looking like a particular celebrity.
S: What are your secrets to Authentic Style?
A: I love to mix the old with the new. My Grandma has passed down some amazing jewelry to me. She had amazing style and most of all fabulous jewelry. I love the Grandma Chic look. My favorite look to rock right now is a fitted t-shirt, a broach and a pretty skirt. Just like the clothes I design I love pairing basics with everything. Nothing feels better on than something made in jersey.
S: What are the items in your life that you absolutely couldn’t live without?
A: My Blackberry although I have a love hate relationship with it. My camera and all the photo’s I have taken. I love taking pictures but even more so I love looking at them over and over again. My favorite new models – my niece and nephew!
S: What are your newest obsessions?
A: Using Olive oil for everything and I am not talking about cooking. A while ago I was watching Dr. Oz and the segment was about using olive oil for beauty treatments. Now I use olive oil instead of shaving cream which is amazing and also as a moisturizing facemask along with some white sugar to exfoliate my skin.
S: Do you have any exciting news you’d like to share with us? Or can you share what your inspired to do next?
A: This summer has been amazing. I have loads of exciting things going on. On August 9th I went to Haiti for 6 days with the Colline Foundation to work at a summer camp in an orphanage,then on August 28 I will be attending the Boom Boom Room Emmy gifting suite in Los Angeles with Baby On Board Apparel and then in October I will attend my first business to business tradeshow in Las Vegas. I am also working on a new website which is going to be fabulous and so innovative.
Ali is such a giving spirit and her line of fashionable basics for blossoming bellies gives expecting mamas beautiful clothes that are comfortable, practical and stylish. I encourage you to browse the line and learn more about this amazing designer especially if you have a small one on the way!
I can’t believe I’m about to say this but I love 
Hand-Sculpted iRetrofone Base By Artist Scott Freeland Fuses Art With Function.
Robyn has a great selection of cosmetics bags, purses, clutches, change purses, pencil cases and laptop cases in a variety of designs and colours to connect with anyone’s personal style. Opt for something different, beautiful and sensual and every time you see a Shibang piece I guarantee you’ll smile.
